8:30 - 9:00 Registration and breakfast
9:00 - 9:15 Introduction
Jon Briggs, conference moderator
9:15 - 10:00 Why Organisations Need to Change the Way They Do Business:
An Outside-In Perspective

Rita McGrath, expert on strategy in uncertain and volatile business environments; author of The End of Competitive Advantage
10:00 - 10:30 Creating the Analytical Advantage: How to Enable a Global Player
Frank Forster, Head of Global Analytics Platform, Allianz Managed Operations & Services SE
10:30 - 10:45 Break
10:45 - 11:15 Inspiring an Analytics Revolution
Jim Goodnight, CEO, SAS
11:15 - 12:00 Treat Data Like Money
Jim Davis, Senior Vice President and Chief Marketing Officer, SAS
12:00 - 12:30
Big Data and the Power of Prediction
Mikael Hagstrom, Executive Vice President of SAS Europe, Middle East, Africa and Asia Pacific
12:30 - 13:30 Lunch and Networking
13:30 - 14:00 Mobile Marketing: Building New Business Models Based Upon Big Data and Real-Time Analytics
Gery Pollet, Founder and CEO, ZapFi
14:00 - 14:15 Competing on Analytics: A Mid-European Survey and What We Can Learn From It
Prof. Dr. Norbert Gronau, University of Potsdam
14:15 - 15:15 CxO Panel
Innovate. Optimise.Transform: Running the Analytical Factory

Moderator: Jon Briggs

Dr. Bernhard Rohleder, CEO, BITKOM,
Wolf Lichtenstein, Vice President, DACH Region, SAS
Prof. Dr. Norbert Gronau, University of Potsdam
Gery Pollet, Founder and CEO, ZapFi

15:15 - 15:30
Wrap-Up and Closing Remarks
Jon Briggs
15:30 Network Reception


Kempinski Hotel Gravenbruch



14 May 2014
9:00 - 15:30


If you have any questions about this event, please contact Simone Krauel or Karin Pees.

Other locations


London, 13 May

Copenhagen, 15 May


Las Vegas, 21-23 October


Presented by:
SAS - The Power To Know

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