Expert on strategy in uncertain and volatile business environments
Author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Rita McGrath is a globally recognized management thinker, a leading expert on strategy and growth in uncertain and volatile business environments, and an acclaimed business author. She believes the new path to winning means capturing opportunities fast, exploiting them decisively and then moving on quickly once they are exhausted.
McGrath was recognized as one of the top 10 management thinkers by global management award Thinkers50 in 2013, and was named one of the 25 smartest women to follow on Twitter by Fast Company magazine. She is also an Associate Professor of Management at Columbia Business School and a fellow of the Strategic Management Society. A regular on television and radio, she authors a column, “The Entrepreneurial Strategist,” for Inc. magazine.
Follow her on Twitter: @rgmcgrath