SAS | The Power to Know
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White Paper

Spotlight on Protecting Big Data in Marketing

About this paper

Spotlight on Protecting Big Data in Marketing is an interactive PDF produced by the ANA (Association of National Advertisers) for SAS. This thought leadership publication will provide you with a better perspective on how big data affects the way your organization engages with customers through four lenses: monetization, ownership, privacy and security. Each topic is addressed across a few short articles, along with context and descriptions of their interrelationships. The cover article addresses how to avoid the "creep factor" with big data.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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