SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers

About this paper

At a time when technology is woven into just about every aspect of our lives, your organization has probably gotten really good at collecting customer behavioral and feedback data. But how effective is your plan for putting that data into action? In this Aberdeen report, you’ll learn why personalization is critical for today’s marketers and the steps you can take to successfully incorporate analytics into a customer experience management program to deliver personalized, timely and consistent messages throughout the customer journey.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

Have a SAS profile? To complete this form automatically Войти

*
*
*
*
 
*
*
 
 

Back to Top