About this paper
It’s easy to get caught up in the idea of big data. You’ve got massive amounts of data streaming into your business – and it has lots of potential. How can you apply analytics to reveal key business insights? What can you learn about your customers and products? How soon can you get started?
But wait. There are things you need to do first – reliable data management practices you need to put in place before fully taking advantage of big data. This paper explains why data quality and data governance are so important to large-scale analytics. It will help you learn how to balance governance with usability so you can come up with a strategic plan for managing big data, and it includes a checklist of things to look for when evaluating data management tools for big data.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.