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Predicting Customers' (Unedited) Behavior

About this paper

While most discussions about big data typically focus on the massive size of data, a better discussion might be about what big data is really providing: objective information about people's behavior – uncensored, unfiltered, unedited. This Harvard Business Review paper, Predicting Customers' (Unedited) Behavior explores how the analysis of big data is increasingly about finding the connections between people's behavior and outcomes.

About SAS

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