About this paper
Obtaining a holistic view of customers is a classic big data problem that requires you to capture, prepare, manage, integrate and analyze huge amounts of digital data. This paper – based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – takes a look at how advancements in analytics, data visualization and big data processing power can help you become more predictive and prescriptive in your digital and integrated marketing efforts.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.