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Big Data in Big Companies

About this paper

Analytics thought-leader Tom Davenport and Jill Dyché from SAS conducted an independent research study in early 2013 on Big Data Analytics Strategies for big companies. Their research (via multiple interviews) examined and described the big data analytics strategies of large SAS organizations that are early adopters of big data within their industries. During their 4 month study, Tom and Jill interviewed 20 companies which span across multiple industries.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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