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It appears that the next step in the big data journey is for companies to discover how they can extract value from the data they gather. But how far along are companies on their big data journeys? And how can they best exploit the massive amounts of data they are collecting? These were among the questions explored by the Economist Intelligence Unit in a recent survey sponsored by SAS. As a result of the survey of senior executives from a broad range of sectors and countries, the EIU found that one thing was clear: if a company can work out how to harness them, the data torrents that are shaping the business landscape can be powerful drivers of innovation and revenue. Read this report to learn more.
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