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This SAS-sponsored IDC white paper examines why organizations of all sizes and in all industries are turning to business analytics solutions to automate or support decision making. Based on user surveys and ongoing IDC coverage of the business analytics market, the report highlights how you can successfully deploy business analytics throughout your organization; retain customers, uncover cost-cutting opportunities and address compliance issues; use business analytics to give decision makers at every level quick access to accurate information; and ensure data quality and efficient data management within your organization.