Téléchargement de Livres Blancs
This Economist Intelligence Unit paper explores why chief marketing officers at manufacturing firms are struggling to understand the customer, but also bridge the gap between their own perception of how their customer knowledge drives business knowledge, and what their peers believe. Read this paper to learn what factors are causing this gap and recommendations for how CMOs can work to better understand the customer experience, and improve customer value to the organization.
Vous avez déjà votre profil SAS ? Connectez-vous en utilisant le formulaire pré-rempli.