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The use of advanced, high-performance analytics capabilities and the potential they have to augment and enrich customer insights, financial management, risk assessment and day-to-day operations mean that analytics is fast becoming THE competitive battleground for insurers. This white paper by Strategy Meets Action discusses the role of high-performance analytics in the insurance industry and explains why insurers seeking to capitalize on the transformational new paradigms and opportunities that big data and high-performance analytics can deliver would be wise to consider the capabilities that SAS provides.
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