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Text analytics is a fast-growing area, but it is still new to most organizations. Before jumping in too quickly to select a solution and vendor, it pays to understand exactly what text analytics can do for your business – and how to choose the best solution and vendor. Written by Tom Reamy of KAPS Group, this paper describes text analytics, how it works and why it is so valuable across different organizational areas. It also provides guidelines to steer you through the various stages of the decision process – so you can be confident about your final choice.