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How do organizations know what they know? Do they know all they should about their data, and do they know what to do with it? The answers to those questions are being fundamentally reshaped by the concept of big data. Big data is about high-velocity data capture, discovery and analysis to extract meaningful insights from apparent chaos. In this white paper, Mark Troester of SAS presents three technologies that can help organizations get a handle on big data – and more importantly, enable them to extract real business value from massive data volumes with big data analytics.