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Why should the health care industry be any different from most industries when it comes to customer outreach and engagement? Best-in-class customer engagement models exist, and they can apply to any industry – including health care. The fact is, to truly make a dent in a patients' health, contact cannot be limited to an office visit. There are many tools available to physicians such as phone coaching, Web outreach and SMS messaging (among others). And these tools could be used to create a 24/7 care model with the patient at the center, and good health as its ultimate goal.
This conclusions paper describes how analytics can help create intimate, actionable customer insights that lead to a more engaged, well-informed patient and physician relationship model.
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