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Marketing Measurement: The Technology That Drives Marketing Relevance
Insights from a webinar in the SAS series, Measure What Matters: Redefining Marketing Success in the Digital Age
To avoid alienating customers with ill-timed or irrelevant offers, organizations need to do a better job getting full context about customers in a complex, multichannel world, including social media – and to deliver that insight to the point of contact, where it can be acted upon during the conversation. In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.
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