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Assessing the risk of a loan applicant, detecting fraud before the close of a transaction, and making live, customer-specific offers are just a few business scenarios that require secure, accurate and near real-time analytical insight. This paper explains how in-database analytics solutions jointly offered by SAS and Teradata can accelerate your time to insight, as well as increase the accuracy of your decisions and the security of your data. The paper concludes with four real-world accounts of companies that have achieved competitive advantage by implementing in-database analytics.