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Organizations are struggling to manage the growing volume, velocity and variety of enterprise data – and the growing expectation to deliver analytic insights from all that data right to the point of decision, right now. In this conclusions paper from the 2012 Applying Business Analytics Webinar Series, Mark Troester and Malene Haxholdt of SAS make the case for adopting an information management approach that brings data management, analytics management and decision management into a unified process under one governance umbrella. Two SAS customers describe how a more holistic approach has delivered greater business value and competitive advantage from their information assets.
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