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Nothing has generated more buzz – or brought more scrutiny – than social media, specifically how to get more value out of it.  Organizations realize social media generates awareness, but can you link it to tangible business value? If you have lots of online traffic, is that a good indicator?  No. If all you’re doing is counting hits, you’re not tracking anything that is meaningful in today’s marketplace. In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.