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Online retailer Gilt Groupe understands its customers and what they want, which in turn enables them to better segment customers and drive them to the sales most relevant to them. This paper provides a summary of a webcast in the SAS "Applying Business Analytics Webcast Series" that explored how Gilt Groupe uses analytics to create a signature shopping experience with distinctive appeal for each of its millions of members, even though members have different tastes, needs and values.
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