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Marketers cannot just focus on the value they hope to extract from customers, and they have to look deeper than the customer's past relationship with the organization in order to offer real value to those customers. That was the topic of a webinar in the SAS "Customers Valued and Valuable" series in which the presenter showed how SAS Customer Intelligence solutions give organizations a more cohesive approach to growing customer value across channels and across the enterprise. This paper gives an overview of that webinar.