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The pharmaceutical industry is facing trends that will continue to erode profitability if the sales and marketing model does not change.  Prevailing market forces, regulatory constraints and the scrutiny of senior management make it more critical than ever to show results—fast.  But how do you determine which actions will most effectively build brand equity, accelerate the path from product launch to peak sales, maintain physician loyalty and contribute to the overall company mission? In this white paper, industry leaders weigh in on how pharmaceutical companies can exploit predictive analytics to improve their commercial programs.