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Predictive Analytics for the Eyes and Mind
By Stephen Few, Perceptual Edge

What-if scenarios that predict what might happen given different business conditions and decisions are most enlightening when we understand the relationships between the variables that influence potential results. Data visualization expert Stephen Few describes the characteristics of good visual analytics and describes how to use the JMP Prediction Profiler to build predictive business models and interact with data and graphs to observe how changes in one variable influence changes in the others.

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