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Digital marketing has evolved to the point where delivering an omnichannel experience to your customers – an experience that is consistent and relevant both online and offline in real time – is within reach. To succeed in this converged environment, marketers will have to re-engineer how they collaborate, coordinate and use data across functional areas. This paper summarizes a SAS Global Forum Executive Conference session that looked at key issues and best practices for delivering the seamless experience that customers increasingly expect.
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