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As markets evolve under the influence of new media, social networking and changing consumer habits, organizations need innovative marketing strategies that halt the trend toward dwindling customer retention rates. The speed of market shifts requires you to enhance your understanding of the changing needs of different generations of consumers and make intelligent use of that knowledge. Having up-to-date, reliable information on potential risks and sales opportunities at your fingertips puts you in a better position to interact successfully with your customers. This paper explains several best CRM practices and describes how SAS' marketing analytics has been proven to offer organizations the knowledge of markets and customers they need to make good decisions in such a challenging environment.
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