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Beyond Web Analytics for Retail Banks
A new generation of customer experience analytics: increasing sales revenue and improving service by gaining actionable multi-channel intelligence
SAS for Customer Experience Analytics is designed to enable retail banks to tailor every customer contact and optimize value at every opportunity, from visitor arrival through web site interaction to the business response. This white paper describes the technology landscape leading up to the current demand for true, actionable multi-channel intelligence, together with the key elements required for a successful customer experience analytics solution.
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