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The world's largest office supply company, Staples receives vast amounts of rich data from millions of active customers, tens of thousands of unique SKUs, more than 2,000 office superstores and the second-largest e-commerce site in the world. How does it collect and analyze all that data to turn it into profit? In this conclusions paper, which is based on a presentation made to the Direct Marketing Association, Jim Foreman of Staples shares several tips that have helped his company achieve tremendous success.
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