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Enterprises today are beginning to realize the important role big data plays in achieving business goals. Concepts that used to be difficult for companies to comprehend – factors that influence a customer to make a purchase, behavior patterns that point to fraud or misuse, inefficiencies slowing down business processes – now can be understood and addressed by collecting and analyzing big data. The insight gained from such analysis helps organizations improve operations and identify new product and service opportunities that they may have otherwise missed. This research report details how organizations are using data visualization to succeed with big data.
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