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While marketers specialize in articulating their company's position through branding and external media, when it comes to conveying those messages to colleagues or departments across the enterprise, they tend to be far less effective. This lack of communication entails severe risks, which may include ruining a company's reputation, compromising brands and causing financial losses. To make matters worse, conventional automation systems execute ill-conceived or risky measures much faster than manual methods ever could, thus multiplying the negative effects of those actions. This white paper examines how taking advantage of the intelligent marketing management solutions available today can provide marketing organizations with a much easier path to compliance ... and to the legal certainty that they need.