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Thank you for your interest in SAS. Here is the white paper you requested:
Read this commissioned study conducted by Forrester Consulting to learn about the total economic impact and potential return on investment that organizations may gain by implementing SAS Marketing Automation. To conduct the report, Forrester used its Total Economic Impact methodology, which "not only measures costs and cost reduction (areas that are typically accounted for within IT) but also weighs the enabling value of a technology in increasing the effectiveness of line-of-business activities."
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