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On-demand services such as Amazon.com and TiVo have driven the expectation that technology will be used to better enable teaching, learning and institutional management. These services also have driven the expectation that institutions will use "insight" -- enterprise intelligence systems, data mining and predictive analytics -- to make a difference in how they teach and reach students. This paper, written by Mark David Milliron, Ph.D., tracks a similar movement toward insight in other industries and examines its implications in the world of education.