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Data Mining 101
How to Reveal New Insights in Existing Data to Improve Performance

The ability to make effective, fact-based decisions is not based on data quantity. In fact, most organizations are awash in data. Rather, success is based on an organization's ability to discover more meaningful and predictive insights from the data it already has. This paper provides a summary of a SAS webinar in the Applying Business Analytics series that showed how predictive analytics and data mining can reveal new insights out of existing data to improve business performance.

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