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The concept of analytics encompasses a wide range of techniques and processes for collecting, classifying and interpreting data to reveal patterns, anomalies, key variables and relationships. The goal is to derive new insights that drive better decisions and more effective operational processes can be achieved. That was the topic of a SAS webinar in the Applying Business Analytics series. This paper provides a summary of that webcast, which highlighted the methods and data requirements necessary to ensure the success of advanced analytic applications.
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