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For many SMBs, there is a perception gap when it comes to business analytics . This UBM TechWeb Report – based on a June 2010 survey of 800 technology decision makers at companies with fewer than 1,000 employees – counters many misconceptions about the cost and difficulty of implementing business analytics solutions by examining several organizations’ level of business analytics competency as well as various perceptions of SMB managers regarding the realization, use and benefits of business analytics.
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