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Although integrating with social media and networking sites and communities is a direction many companies will move toward in the next few months – if they haven’t already – e-mail marketing has definitely not lost its effectiveness. What is needed, however, are improvements in e-mail deliverability, increased effectiveness and the ability to make e-mails personal again – all while improving ROI. This paper outlines four simple steps that can be taken to improve e-mail marketing campaigns in all areas.
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