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For organizations wanting to derive valuable insights through data analysis, there is certainly no shortage of analytical tools and technologies to choose from. The downside of having so many choices is that it’s difficult to know which tools to give to which users. This is further complicated by the fact that most users play multiple roles, and each role has different information requirements. Plus, these patterns vary by industry, geography, corporate culture, and individual preferences, so there is no surefire scheme for outfitting users with appropriate tools. The report brings some clarity to this complex picture by examining the landscape of available analytical tools and the types of users they serve best.
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