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Amid the current climate of greater demand for both environmental awareness and corporate accountability, organizations are finding that success is increasingly being measured not only by financial performance, but also by ecological and social accomplishments as well. In addition, the current economic climate has reinforced the need to plan for long-term success. This white paper, based on a launched research program conducted by BusinessWeek Research Services, looks at how the most forward-thinking enterprises are using analytics to their advantage by applying it to sustainability.