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Economic conditions are reinforcing the mandate for tighter, more demand-driven supply chains.  Supply chain executives are searching for new value-add and cost reduction vehicles. In this paper, experts from SAS and HAVI Global Solutions argue that because demand management has become such a critical tool for carving out economic value, companies whose core competency is not supply chain management should outsource their demand management functions. The authors explain the benefits, discuss the conditions and technologies that have converged to make those benefits significantly outweigh the risks, and provide tips on assessing if outsourcing demand management is the right strategy for your organization.