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It's easy to get caught up in the idea of big data. You've got massive amounts of data streaming into your business – and it has lots of potential. How can you apply analytics to reveal key business insights? What can you learn about your customers and products? How soon can you get started?

But wait. There are things you need to do first – reliable data management practices you need to put in place before fully taking advantage of big data. This paper explains why data quality and data governance are so important to large-scale analytics. It will help you learn how to balance governance with usability so you can come up with a strategic plan for managing big data, and it includes a checklist of things to look for when evaluating data management tools for big data.

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