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Want to learn more about big data, but in a more entertaining way? Then this e-book is for you – regardless of your industry. This is the story of a struggling marketing executive at one of California's favorite (fictional) grocery chains, Thompson's Markets. The executive used to thrive on Thompson's early adopter attitude toward new retail practices and technologies that improved shoppers' experience. Thompson's Markets had a successful loyalty card program and was also one of the first grocers to start engaging with its customers via social media. Then walked in big data – and the new CEO with "big" ideas – and that's when this marketing executive's struggles began.

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