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Master data management (MDM) is designed to deliver a consistent view of a customer, product, asset or other data type. As the MDM market matured, the depth and breadth of MDM solutions increased, while at the same time big data initiatives placed a premium on technology that could manage large amounts of data. In this Bloor Research report, Philip Howard examines the MDM market, including industry use cases and a view of common MDM components. The paper also includes a review of SAS MDM capabilities and what makes this approach unique in the market.

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