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Big data is just about everywhere these days. With exponential increase in data volume, variety and velocity comes the question: How do you maintain the quality of all that data? The traditional recipes for data quality success – data profiling, data cleansing and data monitoring – don't always lead to success in today's big data world. This white paper summarizes a webinar in which experts from Knowledge Integrity Inc. and SAS describe an uncommon but highly effective approach to managing big data quality.

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