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Building customer trust and value through improved contact policy management

This paper details challenges that affect how communications are planned and deployed, including limiting factors such as budget caps, campaign volumes and channel capacities. Communications often can't be anticipated until a trigger-based or real-time interaction uncovers a need and the opportunity for an additional communication. Successful processes utilize the latest analytical techniques and consider a company's corporate objectives and business rules. This paper discusses a process called adaptive contact planning as a way to create more effective, and thus more profitable, marketing campaigns.

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