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Featuring Net Lift Modeling and Survival Data Mining

The key to making the best decisions is to stay on top of the latest techniques in the field of data mining and predictive analytics.  This conclusions paper summarizes a webinar that explained the business value of two techniques that are now prebuilt nodes in SAS Enterprise Miner 7.1 – survival data mining and net lift modeling – and gave hands-on demonstrations of these techniques in action for two use cases.

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