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CIO Insight Executive Brief

Forecasting is essential for small and midsize businesses (SMBs) to meet new demands such as greater competition, changing customer behavior, social media influence and more. Yet many SMBs lack the resources and skills to make the best possible use of forecasting. Instead, they rely on familiar, ineffective tools like spreadsheets, and are hesitant to invest new technologies or strategies. This paper outlines how to find and invest in a statistically sound forecasting solution that reflects the reality of your business.

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