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As data volumes and complexities continue to grow, organizations are turning to master data management (MDM) solutions to bring a more coherent view of their various data domains. MDM systems focus on accessing data in disparate systems, bringing it together using matching and cleansing techniques, and presenting the data in a consolidated hub. Data federation, or data virtualization, technologies provide the ability to view data from multiple sources through an integrated, virtual data view. While the data remains stored in original sources, multiple systems can "see" integrated data that appears as a single view. Organizations often implement MDM and data federation technologies in isolation, without regard to the potential power of using them in tandem. This paper explores two scenarios where using SAS® MDM technology and SAS® Federation Server together can enhance the overall value of information while addressing typical master data management requirements.

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