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What social media can do for insurers

Social media can be a gold mine of useful information to improve marketing, brand management, customer service, fraud investigation and more. But what should insurance companies know about harvesting this information for business purposes? This question was the focus of a roundtable co-hosted by Insurance & Technology magazine and SAS. The 21 participants in the event, representing some of the biggest names in the insurance business, were promised anonymity in exchange for their candor – which led to lively discussions about the best and worst of social media and what to do with it. This paper provides insights from that event.

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