White Papers

White Paper Download

Five Ways Life Sciences Organizations Can Use Analytics to Improve ROI from Every Sales and Marketing Dollar

With billions of dollars at stake, it is time for the pharmaceutical industry to take a cue from successful marketers in financial services, retail, hospitality and gaming. Those industries long ago embraced sales and marketing approaches based on data and advanced analytics – replacing gut feel and intuition with fact-based decisions.

This white paper describes how pharmaceutical organizations can use analytics to improve returns on marketing dollars by directing the right investments to the right targets through the most effective channel mix. 

Have a SAS profile? Log in to pre-fill the form.

*  First Name
*  Last Name
*  E-mail Address
* Organization/Company
* Industry
* Job Title
*  Country
(Required for Canada and U.S.)
* Business Phone
Yes, I would like to opt-in to receive occasional emails from SAS and its affiliates
about SAS events, free white papers, special offers on training and publications, etc.
All personal information will be handled in accordance with the SAS Privacy Statement.

( * indicates required field )