White Papers

White Paper Download

How a customer-centric data repository and marketing analytics engine can boost your relevance and results

Facing a more competitive environment than ever, communications service providers have needed to redefine their sales and marketing approaches. As in many industries, the traditional, product-centric approach doesn't align with what subscribers want or need, which can remind customers that it's not about them. In this white paper, Ken King of SAS describes how a marketing analytics engine can resolve these issues and deliver better results with the same resources. In addition to creating a 360-degree view of customers, one service provider found that its marketing analytics engine trimmed campaign development time from three weeks to one and improved campaign close rates by more than 250 percent.

Have a SAS profile? Log in to pre-fill the form.

*  First Name
*  Last Name
*  E-mail Address
* Organization/Company
* Industry
* Job Title
*  Country
(Required for Canada and U.S.)
* Business Phone
Yes, I would like to opt-in to receive occasional emails from SAS and its affiliates
about SAS events, free white papers, special offers on training and publications, etc.
All personal information will be handled in accordance with the SAS Privacy Statement.

( * indicates required field )