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Disruption in the telecom industry has created an opportunity for the use of analytical value maps to manage large and abrupt changes in value chains, customer priorities, the competitive landscape and more. These forward-looking maps have the potential to drive strategy across the enterprise and align IT with corporate leadership by emphasizing a business-aware mindset. The paper provides four ways to activate these maps for companies that already collect analytics data, including the addition of a Business Intelligence Competency Center (BICC) to define and enforce best practices. 

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